The Human Side of Open Innovation Adoption in SMEs: A Configurational Approach
The Arts Archivo della ricerca di Trieste website posted a study which noted that SMEs’ willingness to adopt Open Innovation largely depends on managerial cognitive configurations….The present study inquiries a scarcely explored aspect of Open Innovation, namely the human side of Open Innovation. As a result, we study the cognitive configurations leading toward willingness or unwillingness of OI adoption, specifically focusing on the cognitive side of the decision-makers….Also, we study the effect of perceived barriers and perceived benefits that are able to affect the decisional outcome of managers in deciding to adopt, or not, Open Innovation. The present is grounded in a survey among 442 managers working in SMEs.
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