What C-suites Want From Thought Leadership
The Campaign website reported on a comprehensive new study by Forbes and KPMG. One of the key findings was the importance of “smart sharing”: The overabundance of data and the ability to share it across networks provides access to useful and often critical information. These networks extend beyond the traditional company’s borders to include the supply chain or other partners, such as application developers. Open innovation, or open thinking, is one of the pillars of digital transformation. In this environment, sharing is the way to go.
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