Why Large And Powerful Companies Embrace Open Innovation
The Forbes website posted an interview with Lawrence Cruz, Chief Patent Counsel at Conair Corporation who said “When someone calls with an idea, I treat them as important as the next person. Everyone’s important and everyone’s idea is a good one. I think that’s the way you need to do business in general.” Large and powerful companies like Conair embrace open innovation because it benefits them. A call from an inventor could result in their next big hit. That’s why they keep their door to new, innovative ideas open.
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