Why Working With Startups is Worth It

By • on November 17, 2015

The CIO website noted that an open innovation model means business can gain all the input and thinking from the startup community, and the startup community gets to test its ideas in large organizations. The snacking company, Mondelez, used open innovation to invite pitches from mobile startups to collaborate on new innovations with its brand teams. While this example was driven by marketing, it works just as well in the technology function. Open innovation is perfect for the most traditional CIO with legacy systems, as it delivers fresh thinking from the front.

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