Video: Henry Chesbrough Rethinks the Concept of Open Innovation

In his new book, “Open Services Innovation,” Professor Henry Chesbrough rethinks the concept of open innovation to tackle a new economy. Chesbrough offers the tools to apply service-focused innovation to avoid what he calls “the commodity trap.” Chesbrough explains, “Innovating in services is the escape route from the commodity trap and a solution for growth, giving firms a significant competitive advantage. As they innovate into the future, companies must think beyond their products and move outside their own four walls to innovate.”

Click here to access the video room at the University of California Berkeley’s Haas School of Business to view a video of Professor Chesbrough discussing the concept.