How Anyone Can Turn Into A Creative Genius

By • on May 6, 2015

The Huntington Post noted that many corporations are using  open innovation to get new product ideas or find solutions to problems. Procter & Gamble is one of the most experienced and long-term leaders of crowdsourcing. In 2001, it launched a platform called “Connect + Develop.” This platform allows P&G to crowdsource for creativity and innovation, and as a result, thousands of new products have been developed. By publishing a list of what it is looking for Procter & Gamble calls its program an “open door to the world” and receives more than four thousand creative ideas a year from this pioneering form of Mindsharing.

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