How Open Innovation Saved the Microsoft Brand

How Open Innovation Saved the Microsoft Brand

By • on December 18, 2011

The website Innovation Excellence reports on how Microsoft embraced an Open Innovation hack. Fresh on the heels of an impressive update to their Xbox 360 platform, including a robust re-envisioning of Kinect – Mircrosoft’s motion-sensor gaming add-on – Microsoft has changed the way people view their brand.  As soon as the Xbox 360 Kinect add-on

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