Innovation Teams Don’t Work
An article on the VentureBeat website discusses strategies companies use to successfully grow while maintaining a culture of innovation. Two key characteristics of successful “innovation cultures” are that the job of innovation belongs to everyone in the company and that innovation requires risk. A big mistake, often made by technology companies, is that innovation is an engineering problem. But disruptive innovations have as much to do the business model innovation as with any particular technology innovation. The companies that are the most successful at maintaining cultures of innovation understand that sometimes – nay, many times – innovations fail. Those companies accept the risk of that failure and have a culture that allows for failures and encourages risk taking.
