Open for Innovation: Why Engaged Firms Are More Creative

By • on March 13, 2019

The Bertelsmann Stiftung website posted a report which discussed how soft knowledge flows from businesses’ corporate citizenship activities can enrich the hard business of innovation. Beyond conventional Open Innovation (OI) partnerships with startups, suppliers or universities, business-civil society partnerships with local clubs, associations or international NGOs are promising pathways to novelty. Aside from innovation rewards and societal benefits, active corporate citizens can reap improved employee motivation and future skillsets. Much can be learned and discovered from being open for innovation in this way, for purpose and for profit.

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