Business Model Canvas Is Replacing Traditional Business Plans
The PR Newswere website noted that the Business Model Canvas is rapidly being adopted worldwide. In a study conducted jointly by Strategyzer and Business Models Inc., the main reason identified for the adoption of the Business Model Canvas is that it provides a common language for strategy and innovation, thus optimizing strategic discussions and ideas. And this is one reason why corporations such as Nestlé, Proctor & Gamble, Mastercard and universities Berkeley, Stanford and IMD have embraced this approach.
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