Developing New Open Business Models

The Sage Publication website reported on a study which noted that companies can create value by effectively applying and managing open business models. The study used examples from Unilever to show how a firm can combine and integrate its assets, capabilities and skills with those of its partners to create new consumer value. The study focused on the different types of open business models Unilever has developed for a range of strategic purposes, ranging from business models that are only marginally open to a highly open business model. It examined the benefits and drawbacks of these open business models, noting that they need to be effectively managed if the company is to reap the benefits from applying them to its businesses.

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