Open Innovation Basic Ingredient of Chez Panisse’s Success
The NewsWise website reported that the groundbreaking restaurant Chez Panisse’s strategic use of branding its suppliers’ names on the menu is a prime example of the “open innovation” business model at work. A case study, “Chez Panisse: Building an Open Innovation Ecosystem,” found that owner Alice Waters’ success was built upon a community of collaborators — employees, suppliers, customers, and even competitors — in which all participants benefit from sharing ideas and building relationships with external teams.
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