The Dynamics of Openness and the Role of User Communities

By • on March 12, 2019

The IEEE Journal posted an article which noted that to remain competitive, it is critical for firms to integrate external sources of knowledge. However, finding the right degree of openness is challenging, especially in complex open innovation ecosystems.  This paper investigates the role of openness as a competitive mechanism. Specifically, we research how openness affects firms’ interactions with user communities and how it changes the preference structure of customers.  This paper investigates the role of openness as a competitive mechanism. Specifically, we research how openness affects firms’ interactions with user communities and how it changes the preference structure of customers.

Click here to read the full article.

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