To Recover Faster From Covid-19, Open Up

By • on January 5, 2021

An article in the Industrial Marketing Management journal by Henry Chesbrough noted that in fighting a pandemic, speed is crucial, and the sooner we know more and are able to take action, the better for all of us. Opening up mobilizes knowledge from many different places, causing our learning to advance and our progress against the disease to accelerate. Openness unleashes a volunteer army of researchers, working in their own facilities, across different time zones, and different countries. Openness leverages the human capital available in the world to tackle the disease, and also accesses the physical capital (such as plant and equipment) already in place to launch rapid testing of possible solutions. This openness corresponds well to an academic body of work called open innovation.

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