Coke to adopt more open innovation style

By • on September 23, 2012

The marketingmag website reports that Coca-Cola is stepping away from a closed, protective approach to innovation in favor of open methods such as crowdsourcing and co-creation for its new product development programs. The company’s global director of innovation, Anthony Newstead, revealed initiatives had been put in place to flatten the hierarchy, elicit the sharing of ideas internally and use Facebook to ask the public for ideas.

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